Strategic Goals

2012 Strategic Goals

The Montgomery County Chamber of Commerce must:

  1. Create Financial Sustainability- Deliver Sustainable sales and profits.
  2. Enhance Member Success- Deliver products and services that enhance members’ success.
  3. Build Community- Build community among member and with the Montgomery County community at large.

 Executive Summary 

In 2010 The Montgomery County, VA Chamber of Commerce found itself at an important crossroads.  Having uncovered significant financial discrepancies, the Board hired a new Executive Director to trouble-shoot the operational challenges the Chamber was facing and to help restore The Chamber’s reputation.  To move forward on this mission, the Board of Directors held a half-day retreat at the Blacksburg Country Club on Wednesday, December 1, 2010 to create a new strategic framework for 2011, and beyond.  The specific goal of the retreat was to:

Creat a long-term strategic framework and identify three key priority initiatives for 2011-2012 for the Montgomery County Chamber of Commerce that build on:

  1. Who we are
  2. What we do
  3. Why we matter…so we create sustainable advantage

A pre-retreat planning session was held on Friday, November 19, 2010, in the Lakeview Conference Room of VT KnowledgeWorks in Blacksburg, VA.  The Planning Team consisted of Scott Hill, Melinda Dunford, John Tutle, Melissa Vaughn, and Eric Johnsen.  The meeting reached an agreement on the retreat design and the communication plan and to name the project.

A brainstorm session resulted in the name, Project RISE.  Project Rise’s goal is to develop a strategic plan for 2011 and beyond that is:

  • Is RELEVANT to the Chamber’s target audience
  • INFLUENCES business leaders and the broader community
  • Delivers SUSTAINABLE growth
  • Generates commitment to flawless EXECUTION

The retreat was attended by members of the Board, Catherine G. Sutton, Executive Director, and Diana Lyons, Administrative Director. Carol Huntley-Weber and Paula Wilder led the workshop.  Wilder and Weber worked with the planning team of five Board members who assisted in co-facilitating the session at their table groups.

The process for establishing a new strategic framework began with a focused review of the Chamber’s target audience creating understanding of how the Chamber could best meet their needs.  Once the opportunities for meeting target audience needs were established, the group moved on to the development of a new Chamber Architecture, which cumminuted in the development of a news position (or essence), which is captured here:

Montgomery County Chamber of Commerce, Enhancing Members’ Success and Building Community